Select Page
Why loyalty programs do not work?

Why loyalty programs do not work?

Why loyalty programs do not work? Each new customer costs the company much more, than a regular one. Confused by involving customers and making them stay  and the need to receive revenue from regular customers, many of the marketing professionals apply loyalty...
How to classify prospective customers

How to classify prospective customers

How to classify prospective customers for the cooperation potential If the company has a well-functioning marketing department with good service and an advertising budget, several units or several tens in the company’s portfolio may be added every few days, in...
Marketing: Why Saving Money Is Expensive

Marketing: Why Saving Money Is Expensive

Marketing is an expression of who you are. Consequently being cheap about it can be disastrous. I like to compare marketing to a steak. It sounds preposterous, but allow me to build my case. You can have a steak at Morton’s or Denny’s. Both will do the job...
Google Ads: Will They Work For You?

Google Ads: Will They Work For You?

Hey Dr. Marketing here blogging here live from inside Hurricane Mathew. Google is a great way get clientele for your business. Whether you are a service based or goods based business, you can get clients to line up at your door. IMPORTANT: I’ll give you a few...
3 Ways To Set Apart Your Infomercial

3 Ways To Set Apart Your Infomercial

3 Ways To Set Apart Your Infomercial Spice Up Your Set: Your paying for this thing so put your flavor on it. If your infomercial is about a medical spot, bring along posters of your doctors. If your infomercial is about your restaurant bring along some of your dishes....
Call To Actions

Call To Actions

Call to Actions make or break marketing campaigns. You can read about them in a thousand different contexts or with a million different definitions, but I like to explain them as the sentence that can force someone to take an action. This can be an irresistible offer,...